OUR FOUNDATIONS
Pied Piper is a leading Australian-owned manufacturer of frozen, unbaked pastries and specialty products. Founded in 2000, the company has grown from a family-owned enterprise into a trusted supplier to the Australian food service sector. Under the leadership of Managing Director Mary Davies, and supported by an experienced executive team and skilled workforce, Pied Piper remains committed to quality, innovation, food safety, and exceptional customer service.
Over more than two decades, the company has established a reputation for delivering premium pastry solutions that meet the evolving needs of customers across hospitality, catering, and food service markets. Through continued investment in its people, manufacturing capabilities, and product development, Pied Piper has expanded its product range and strengthened its market presence while maintaining the high standards of quality and reliability that have been central to its success. Today, Pied Piper is recognised as a trusted industry partner, supplying a diverse portfolio of innovative products to customers throughout Australia and supporting their success through consistent quality, service excellence, and a commitment to continuous improvement.
OUR PROCESS
With pastry, it all comes down to fat and flour, and Pied Piper’s difference lies with its consistent use of high-quality butter and ingredients. The company prides itself on its filled product recipes which are developed in-house, and tested, in conjunction with distributors, for taste and consumer acceptance prior to being released to the market.
Pied Piper operates from a modern, automated, HACCP-accredited manufacturing premises based in Brisbane. It is geared towards supporting production on a 24/7 basis, ensuring there is a continuity of supply. Conveniently located adjacent to all major highways, and close to air and sea terminals, Pied Piper is strategically placed to offer easy access to any inter-state, intra-state or overseas logistical requirement.
BECOME A DISTRIBUTOR
Pied Piper’s principal customers are distributors (usually not end-user businesses) and we welcome new distributors to try our products.
To trade with Pied Piper, a distributor needs to meet the following criteria:
- Vehicles need to provide cold chain transport at -20 degrees Celsius
- Be HACCP certified (or in the process of certification)
- Be able to promote and develop the Pied Piper brand
- Be able to meet Pied Piper’s credit requirements
- Be able to hold/store product at -20 degrees Celcius
In the case of a new distributor, we are happy to visit the distributor’s premises to demonstrate the product range and offer information and assistance to sales personnel.
Pied Piper offers technical and customer service support via its customer service telephone information. In some instances, a member of our production team will visit an end-user business (in cooperation with the distributor) to resolve a problem. Please contact us if you would like to distribute Pied Piper products.
Direct sales
As a general rule, Pied Piper does not deal directly with end-user stores (e.g. local bakery etc). However, we are open to the manufacture and supply of product under a third party label. Separate freight arrangements need to apply. Please contact us to discuss your requirements further.